The enterprise sector has high demands of telephony service providers expecting reliable, highly functional services which are excellent value for money. m-Call; the mobile phone application from Panaram has been designed to help address this.

Call Routing behind the scenes

At the instant a Mobile call is made the user can benefit from significant cost savings if they know how to place the call in the most cost-effective manner. The problem is that most users don't have the time or expertise to understand the best way to place their call to receive the cost saving benefits. The cost effective methods also change as, for example, a user makes a call from abroad (roaming) or an organisation changes its corporate mobile tariffs. The m-Call routing engine is designed to perform this work on the users behalf and it is all done behind the scenes, the user does not need to know and is un-aware about how m-Call is routing their call.

When routing a mobile phone call, m-Call operates just after the point where the user dials a phone number (or selects a number from their contact list) and then selects the call button. Before the call is made m-Call will determine the how this call should be routed and performs this re-routing on the users behalf. All of this happens behind the scenes and the user does not have to change the way that they would normally make a mobile phone call. In fact, in most cases the user is not even aware that m-Call is re-routing their calls.

The routing decision that m-Call makes is based on a set of rules created by the customer and it can be configured to suite the exact customer needs. Within a company it is possible to have different routing rules for different groups of users. For example:
  • Sales Team - Least cost routing to make savings on high call volumes and possible roaming charges.
  • Senior Management - Highest quality routing to ensure best clarity of their mobile phone calls.
Routing rules can be changed at any time by simply updating the rule base and using the
Panaram Software provisioning service to send out an Over The Air (OTA) message to the users handset. This simple process means that users are not required to bring their mobile phones 'in to the office' for an update.

PBX Functionality on your mobile handset

m-Call extends the functionality of a PBX to a mobile phone. This gives the user a powerful voice-calling service that supports many of the features offered by desk phones. This can including: Some of these features are available on an in-call menu system. Other features, such as call recording, can be setup so that, for example, all calls to or from certain numbers are recorded.

Deployment and rollout

Designed with the service provider in mind, m-Call is both easy to configure and deploy. More information is available in the Panaram Software Provisioning Service section.

Key Features

Wide device support

m-Call is supported on a wide number of mobile phone platforms: As the m-Call application is device-independant it has the ability to deliver the same functionality on certain rugged devices or handheld computers: Handset support is increasing on a regular basis so please contact Panaram for the latest news.

PBX Functionality

m-Call enables access to PBX functionality, such as call recording, on the mobile handset.

Call Intelligence

m-Call intelligently routes calls on the users behalf.


m-Call is highly configurable at the point of deployment and installation.


m-Call is compatible with most cellular and VoIP capable PBXs such as Asterisk, Avaya, Mitel, Broadsoft.


m-Call has close integration with device user experience and no change in user behaviour is required.


m-Call includes a generic and easy to brand UI.


m-Call includes automatic registration to VoIP services when in range allowing automatic VoIP calls to enhance the least cost routing offering.